Wednesday, February 09, 2005

Slang Symbol of New Diversity

Fancy some Jesus and his brothers, or a ride in a g-string? And why is it that abantu abu baie bane kwal'nge-cherry?

Hailed by its fans as a symbol of the country's diversity 11 years after the end of apartheid, "scamto" has become the language of choice for South Africa's black urban youth and its first exhaustive guide is due out next month.
"It's real, it's raw, and it captures the diversity and confidence of the new South Africa," said 24-year-old advertising executive Lebo Motshegoa from Soweto, the author of "Township Talk: The People, the Language, the Culture."
The great thing about language is that it is not static. It grows and evolves. It becomes new. It dies.
Jesus and his brothers means J&B whisky, while riding a g-string means driving a BMW. Black Label beer became tomato and then Red Bull -- nothing to do with the energy drink
How does riding a g-string become driving a BMW?

2 comments:

Anonymous said...

basically, the latest BMWs are known as G-strings simply because how the front-grill of car looks like.

L

Unknown said...

Oh-- I thought that was a whale tail.